News

Direct Mail Design Best Practices That Make an Impact
May 24, 2017

Getting your direct mail marketing into the hands of those most likely to buy is job one. And that’s all about your mailing list. Bad data equals poor results.Have a quality list? Then it’s time to drill down to make a great offer with attention-getting creative execution. Have you considered A/B testing of your offer and/or creative? Experimentation may pay off by helping you discover what resonates best with your target market.Here are a few statistics to consider that may...