News

Why You Need a Great Elevator Speech
Apr 19, 2017

You’re at a networking function, a social event or online in a social media group, and the question is raised: “What do you do?” Is there a better opportunity to deliver your value proposition to an interested audience?Termed an “elevator speech,” the response is a positioning statement that offers a brief synopsis of your company that you can tell quickly – much like what you could accomplish “between floors.”Fortunately, you don’t have to be a big business to make a...