Effective signs for nonprofit organizations on a budget
Jun 28 , 2017
Nonprofit organizations face a multitude of marketing challenges. Typically, you need to raise awareness to grow your base of supporters and volunteers, promote fundraisers and drive new donations … all while on a budget.
Many strategies boil down to the tactical level of having great signage that both informs and inspires.
The good news is that creating effective signs for nonprofit organizations doesn’t have to break the bank. New technologies have made it possible to creatively and affordably print on a wide range of materials.
Here are four areas in which your nonprofit can stand out with signage:
- Event booth displays. Attract more attention at your next fundraising event with a table top display or a pop-up display. Depending on the frequency of use, either is an economical way to professionalize your organization.
- Banners and posters. From charitable golf outings to donor recognition dinners, oversized signs and banners for indoor or outdoor use are a cost-effective solution to direct traffic flow, share impactful images of your good works and share the ways that donations are put to use.
- Window graphics. Windows are a blank canvas for graphics that can deliver a welcoming message and promote key services to your clients and volunteers.
- Vehicle graphics. For exposure 365 days a year, vehicle decals that can be removed and repositioned transform cars, trucks or vans into multi-use rolling promotions.
Keep these ideas in mind for the next time you need to increase awareness, promote a message or gain new supporters; remember that big signs don’t require a big budget!
Need help with printed materials, big or small, for your organization? Let us know.
Fast. Local. Personal. For over 35 years KKP has been supplying a comprehensive range of high-quality print, design and sign services as well as marketing assistance to Canadian businesses. For expert assistance, attentive service and affordable prices, contact us today.
OTHER STORIES YOU MAY LIKE
How to measure the value of strategic promotional products
Today’s marketers give a thumbs up to strategic promotional products: 65% say promotional items are always or mostly effective as an advertising medium, according to Promotional Products Association I...
The influence of custom point of purchase displays on buyers decisions
When used effectively, custom point-of-purchase (POP) displays and signage can influence buyer decisions and increase sales. In fact, consumers are more likely to purchase a good or service when they ...