Why You Need a Great Elevator Speech
Apr 19 , 2017
You’re at a networking function, a social event or online in a social media group, and the question is raised: “What do you do?” Is there a better opportunity to deliver your value proposition to an interested audience?
Termed an “elevator speech,” the response is a positioning statement that offers a brief synopsis of your company that you can tell quickly – much like what you could accomplish “between floors.”
Fortunately, you don’t have to be a big business to make a big statement. Here are a few tips for getting your elevator speech off the ground:
- Self-examination and discovery. Examine your brand. Ask yourself what’s unique about you. Then, research the competition. Do a truthful self-analysis of what you offer, where you excel and how you stand out.
- Enlist the help of a professional. Hire a writer or get help from your marketing services provider. A third party can see the things you can’t see and help you to make a statement that focuses on benefits.
- Test it. Practice the initial drafts of your speech with your peers, family and friends. You want the message to be clear, succinct and resonate with the listener. If the initial readings don’t help others grasp your brand essence, make some edits.
- Expand on it. It’s possible that your tagline, website, logo design and even typeface can all be developed from your elevator speech. These tools can be influential in who you are and who you become.
What’s the good word on word-of-mouth (WOM) marketing?
Fast. Local. Personal. For over 35 years KKP has been supplying a comprehensive range of high quality print, design and sign services as well as marketing assistance to Canadian businesses. For expert assistance, attentive service and affordable prices, contact us today.
OTHER STORIES YOU MAY LIKE
Direct Mail Design Best Practices That Make an Impact
Getting your direct mail marketing into the hands of those most likely to buy is job one. And that’s all about your mailing list. Bad data equals poor results.Have a quality list? Then it’s time to dr...
Find More Prospects Just Like Your Best Customers by Using Targeted Mailing Lists
For direct marketers, the value of a robust customer data file cannot be overstated. The more you know, the easier it is to plan and execute mail campaigns using targeted mailing lists that deliver th...