Increase impact — and invite greater interest — with bright and attractive colour printing
Colour printing not only makes a big impression on the audiences for your printed materials, it also makes a large impact on your company, organization or nonprofit.
Research shows that printing your documents in colour improves customer comprehension and action. It increases reader attention span and makes your messages more memorable. In addition, colour printing enhances brand recognition and improves readership of direct mail.
There’s no mistaking the benefits of printing your business cards, brochures, corporate documents and marketing pieces in colour. And, there’s no better resource to rely on than KKP.
By relying on us for full-colour printing services, you’ll benefit from one of two technologies, depending on your project:
- Colour offset printing: When you need high-quality prints in large quantities, we’ll recommend offset printing. Often the choice for brochures, flyers, magazines, newsletters and postcards, colour offset printing is generally considered the most cost-effective method over longer print runs.
- Colour digital printing: This is often the best option for shorter print runs that require relatively fast turnarounds. Digital technologies also allow for variable data printing. With it, individual pieces within a single run may be individualized by name, offer, graphics and more — changing from one printed item to the next. The result? More of a one-to-one message. For direct mailers and more, you benefit from greater personalization and relevancy to each reader.
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