Why Writing a Blog is Good for Business
A blog is a personal webpage dedicated to personal thoughts, opinions or tips and one of the best ways for businesses to share their knowledge. Maintaining a blog on a weekly or monthly blog scares many businesses owners who may lack the time. However, publishing blogs is good for business and a way for you, as the entrepreneur, to showcase your knowledge and authority in a market.
If you are among the many businesses that are not sold on blogs, below we have put together a blog on why blogging is good for business.
Broaden Reach
The more that reader’s share, the further
your blog, your brand and your business reach the population of the Internet.
The more users your blog touches, the more that will follow the trail back to
your business. The more consumers that follow the trail back, the more
engagement your brand will see, allowing it to grow in popularity and size.
Today Readers, Tomorrow Customers
A reader stumbles across your blog about
choosing for instance, the right lawn mowers. They find the article very
informative and when they need to choose a business to purchase a lawn mower
from, they are going to remember you. Having a blog can help convert readers
into potential customers.
Optimize for SEO
In terms of search engine optimization
(SEO) the more links that point back to your website, the more authority it
gains. To Google, the search engine that basically owns the Internet, the more
authority your website has, the more it trusts you. This trust leads to your
page showing higher in the rankings (search results) on Google.
Virtual Networking
Think of the blog world as a networking
opportunity. Instead of having to shake a bunch of hands and make small talk,
you can filter through the millions of blogs online and find ones that relate
to you and your business. From there, you can connect, by promoting another
user’s blog on your blog (giving credit where it is due).
The Facts
If you still aren’t sold on the idea of
blogging, we have some numbers to help support the importance of blogging as
part of your marketing mix. According to
Omar
Akhtar:
·
Small businesses with blogs
generate 126% more leads
·
77% of internet users read
blogs
·
Companies that blog generate
97% more inbound links
·
61% of internet users have made
a purchase based on a blog